Norms are the collectively agreed upon expectations/ rules/ regulations of a particular culture which people follow. There are a variety of cultural groups all around us and that means there are numerous norms which are definitely varied in nature. Let me give you a small example. In America, maintaining direct eye contact while talking to others is expected and that is the “norm”. But on the other hand in many countries of the eastern world, avoiding eye contact or keeping the eye down while talking is considered as a mark of respect and that is the norm there. According to sociologists there are mainly four types of norms.